Collaboration Is Critical To Customer Service

Last week, on our radio show, “The Leader’s Edge”, we talked about customer service and how it can make or break your company. Richard Batenburg, CEO of Batmann Analytics, shared his vision and key tips for empowering your employees so they can, and will, provide positive experiences for your customers. You can listen to the archive of this discussion on The Leader's Edge page at MileHiRadio.com.

While empowering your employees is critical to good customer service, there is another key that often gets overlooked. As the following excerpt from “The Engaged Manager” (by best-selling author David R. Meyer) describes, it is also critical to step back and ensure that your vision, and the objectives that you set to fulfill that vision, actually meet your customers’ needs:

Good objectives start with collaboration. You will want to ensure that your customers understand and agree with any objectives you define. Thus, before you start setting the objectives, you need to spend some time understanding the needs and wants of your customers and identifying how you can best satisfy their expectations. Most of the time, this is fairly simple. Work with your customers, to find out what they need from you and when they need it. That’s the basis for setting the objectives. Certainly there will be times when their needs and the capabilities of your department to deliver may be far apart, but by collaborating with them, you can identify and reconcile those discrepancies.

Setting objectives without consulting your customers can lead to internal conflict and poor customer service. Likewise, setting objectives without the input of your team will leave them feeling isolated, unheard, and unappreciated. If your team does not understand and buy in to the objectives you’ve set for them, they will not be completely engaged and may not bring their full potential to the project. In the worst case scenario, the lack of upfront discussions could put your team in a position of failing to meet the objectives.

A few years back, I received my Performance Objectives from my Vice President. They were clear, well written, and certainly measurable. The primary objective called for the reduction of the installation interval for customer orders from 55 days from customer signature date to 30 days. The objective was challenging, but I was convinced that we could make the reduction if we focused our efforts. We needed new tools to help us with this process, so I added these tools to the objectives of my subordinates. All worked as planned, and within 60 days we had the interval to about 31 days. I was happy with our progress and knew that we would quickly achieve the new goal.

There was only one problem.

Our customers were not happy at all.

Was it an issue of quality?

No……

Were we missing orders?

No…….

The problem was that my staff was pushing hard to achieve the 30-day interval and was not providing the personal attention to our customers that our sales department was promising. Unfortunately, the 30-day goal was our goal, but not the goal of the sales team.

In fact, their goals were in contradiction to our goals and the more we put pressure on them to reduce the intervals, the less they were able to achieve their goals.

Who was right?

It really doesn’t matter. Two departments with conflicting goals ended up hurting our customers.

 

Can you relate to Dave’s personal story? Do you include your customers in the goal-setting process for your organization? If not, are you missing a key opportunity to provide a unique customer service experience? What can you do in the future to ensure that your vision and your objectives are meeting, or better yet exceeding, your customers needs and expectations?

We hope that you enjoyed this week’s blog. At ECI Learning Systems LLC we are dedicated to improving productivity and profitability by creating engaged organizations. Our unique combination of training and personalized coaching, combined with our expertise in assessments allow us to create a development plan tailored for your success.

Until next time….

Laurie Valaer

ECI Learning Systems, LLC

http://www.ECILearning.com

When SMART Goals are DUMB

According to Wikipedia, the first known use of the term “SMART Goals” occurred in the November 1981 issue of Management Review by George T. Doran. There is some discussion over what each letter of the acronym actually stands for, but some commonly accepted terms are:

S = Specific
M = Measurable
A= Achievable
R = Realistic
T = Time Bound

By this definition, a goal qualifies as SMART if it meets these 5 criteria. For example: “We will increase our sales for X product by 200 units in the calendar year 2011” qualifies as a SMART goal because it meets the necessary criteria.

While management training has been cut significantly in the last decade or so, most managers are instructed in how to set SMART goals. In fact, SMART goals are often viewed as the panacea for organizations that lack the proper Vision and Mission. “With SMART Goals”, some people say, “everyone knows exactly what is expected of them.”

And, this is true. With goals that meet the criteria identified above, people do have concrete targets to shoot for. And the management axiom is, “what gets measured gets managed” meaning that the SMART goals will get managed by the organization.

But, it would be a mistake to assume that creating SMART goals puts the organization on concrete footing and guarantees success. As with anything else, SMART goals are only as good as the people that create them. And in my career I’ve been given a number of SMART goals that I knew I should never try and achieve.

Because sometimes SMART goals are DUMB.

D = Distorted
U = Unimportant
M = Mediocre
B = Biased

Once, I was working with my sales organization trying to improve our throughput and support to them. Over the course of the year they had seen changes in the market and were revising some of their products and implementation. We were working together to make sure we were both on the same page. This was a big exercise, and I was glad to be a part of it as I’ve longed believed that Sales and Delivery organizations should be working together closely.

In the middle of this exercise I received a package from my boss containing my goals for the upcoming year. These goals were nothing more than my current year’s goals with increased performance, and they were entirely out of sync with what my sales team needed. They DISTORTED the need for speed in delivery; focused on tasks that were UNIMPORTANT to my customers; would have led to MEDIOCRE results; and were based on the BIAS of my boss and what he believed we needed.

I was told to sign and submit them to HR within 24 hours to qualify for the bonus program for the next year.

When creating your goals, think beyond the concept of SMART and make sure that your goals will result in something meaningful to your department and your company. Find out what is really important and create goals that will serve the organization and your customers.

Just because goals are SMART doesn’t mean that they aren’t DUMB as well.


At ECI Learning Systems LLC, we are dedicated to helping companies get the greatest return from their most valuable asset: their employees. We work with you to align 3 key organizational factors:
• Your Company Culture
• The Leadership Styles of your key managers
• The Expectations of your Employees

When these 3 factors are aligned, you create an energy in your company that improves productivity, reduces absenteeism, increases creativity, and positively impacts your bottom line. Contact ECI Learning Systems LLC today to get your free Workplace Evaluation.


Until next time.....

Dave Meyer
ECI Learning Systems, LLC
http://www.ecilearning.com